What Is Duct Tape Marketing?

Duct Tape Marketing is a small business marketing system created by John Jantsch.  Much of this system is documented and explained in Jantsch’s Wall Street Journal best-selling book, Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide.

What Does it Mean To Be Duct Tape Marketing Certified?

When you hire a certified Duct Tape Marketing Consultant, you are getting years of ever-evolving marketing experience at your fingertips. You gain access to a proven process that has worked on clients of all sizes over and over again, and your certified Duct Tape Marketing Consultant will use it to ensure success for your business.

Duct Tape Marketing & John Jantsch

Duct Tape Marketing was developed over 20 years ago as a way to install a turnkey marketing system into small to mid-size businesses. John Jantsch, its founder, has written several books and earned accolades from Forbes, CNBC, the New York Enterprise Report and even reached the Wall Street Journal bestseller list. Jantsch’s Duct Tape Marketing blog was chosen as a Forbes favorite for marketing and small business and his Duct Tape Marketing podcast was called a “must listen” by Fast Company magazine. Jantsch has delivered keynote speeches to organizations such as American Express, Microsoft, Verizon, HP, and eBay. He also is the featured marketing contributor to American Express OPENForum.

Because of Duct Tape Marketing’s success, approximately 100 consultants around the world have opted to use this system as THE way to implement marketing for their clients. When this plan in implemented, marketing becomes easy and delivers predictable results, and your marketing consultant can show you just how this is done.

Intensive Training

Your Duct Tape Marketing Consultant has gone through a stringent training that comprises of developing a full-blown strategy using the key pieces that make up the Duct Tape Marketing System. During this training, your consultant became well versed in implementing the proven system by attending webinars, applying these processes to real life scenarios and doing the research needed to learn and grow in both strategy and implementation. Your consultant is trained in determining your ideal customer, learning how to develop and utilize effective content, nailing down a process for tracking results, finding a key competitive advantage for your company, and so much more. Duct Tape consultants also know how to ensure your results are consistent and your business grows by converting leads into loyal customers. This training ensures that your consultant has the confidence and comprehensive knowledge for making your business the most profitable it can be.

Ongoing Training

After certification, your marketing consultant is invited to marketing and business training on a bi-weekly basis, as well as multiple networking and professional development events throughout the year, to ensure they are well-informed on the industry, and how to best implement the newest tactics to make them work for your business. During these training sessions, your consultant has access to SEO, PPC, social media, reviews and web development thought leaders. Because of this extensive continual learning and the stringent initial training, Duct Tape Marketing Consultants are commonly looked to as experts in their field.

Unparalleled Resources & Tools

When you hire a Duct Tape Marketing Consultant, not only do you gain access to your certified consultant, you gain access to the thinking caps of our entire network of marketing consultants around the globe. The collaboration between these expert marketers can really help to excel your business’ strategy to help you gain profits and customers month over month.

Because of the power that the Duct Tape Marketing Network holds, you’ll always have access to the best marketing software and tools. We work with movers and shakers in the marketing software industry to both develop and secure the best products for our customers; you. Ever needed to quickly assess how you compare to your competitors, or develop a system for improving your search rankings, or even needed to bolster your testimonials and reviews for specific sites? Your consultant has direct access to tools that can do all of these things for you.

When you work with a certified Duct Tape Marketing Consultant, you will work with someone who can provide you the most comprehensive marketing strategy and most profitable implementation of any other marketing consultants around the world. You’ll never feel as though you’re stuck in old school marketing, or that your strategy has plateaued and your consultant just isn’t getting results for your business anymore. Your Duct Tape Marketing Consultant will support your business and be supported by an ever-growing network of the best marketing consultants in the world.

Proof that Duct Tape Marketing is the real deal:

Michael Gerber said Duct Tape Marketing is “just like its namesake – Duct Tape – it’s good, incredibly smart, amazingly practical, and immensely sticky stuff.

CAREFUL! Duct tape is a serious tool… it sticks where you put it. So are the ideas in this book. If you’re ready to make a commitment and are willing to make something happen, John’s book is a great place to start.” – Seth Godin, author of Purple Cow

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities – offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.” – John Battelle, cofounding editor of Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.