If you’re looking for a unique strategy to enhance your link building efforts for SEO, then look no further than Unsplash. This lesser-known, yet potent SEO technique leverages Unsplash’s platform to generate high-quality backlinks to your website. Intrigued? Let’s delve into this link building strategy that runs on autopilot once you’ve set it in motion.
Unsplash: A Link Building Powerhouse
Unsplash is an online repository of free, high-quality images that can be used for both commercial and non-commercial purposes. With its global user base constantly seeking eye-catching images for a variety of uses, each download presents a potential link building opportunity for your SEO campaign.
Your Images Are an SEO Goldmine
Your first order of business is to have professional lifestyle photos of your products. Remember, appealing and high-quality images stand a better chance of being downloaded and used by others, creating more link building opportunities for you.
Step 1: Establishing Your Unsplash Presence
Begin by creating an account on Unsplash. The registration process is straightforward, and you’re allowed to upload 10 photos per day initially. Therefore, start with your most enticing images.
Step 2: Showcasing Your Best Photos
Once your account is set up, upload your best product images. Ensure that they encapsulate your brand’s essence and cater to the aesthetic tastes of your target audience.
Step 3: Getting Started with Pixsy
After your images are live on Unsplash, it’s time to turn to Pixsy. Pixsy is a service that automatically tracks where your images are used online, saving you from the painstaking work of doing it manually. Sign up for a free account on Pixsy.
Step 4: Uploading Your Images to Pixsy
Now, upload the images you’ve posted on Unsplash to Pixsy. This step is crucial because Pixsy will keep tabs on your images across the internet and inform you when they’re being used.Step 5: Pixsy – Your Personal Image Tracker
Pixsy continually scans the internet, detecting instances where your images are being used. This automatic monitoring means you can focus on other important tasks while Pixsy handles your image tracking.
Step 6: Crafting Your Outreach for Backlinks
Once Pixsy notifies you of your images’ usage, it’s time to connect with these users. Here’s a template for your outreach message:
Subject: About the use of our image on your website
Dear [Recipient’s Name],
I hope this message finds you well. I noticed that you’re using an image on your website that I originally uploaded on Unsplash. I’m glad you found it suitable for your needs!
As the owner of the image, I would appreciate if you could provide attribution by way of a backlink to our website. This would not only validate the source of the image but also help us in our online presence.
Here’s the link you can use for the attribution: [Your Website Link]
Thank you for your understanding and cooperation.
Step 7: Witnessing the SEO Impact of Backlinks
When users add backlinks to your site, Google perceives it as a recommendation from another site. This improves your search engine rankings, subsequently increasing your site traffic, and potentially leading to more conversions and sales.
The Path Ahead
With this technique, you’ll begin to notice an increase in link building opportunities. As users continue to discover and use your images, the chances for securing more backlinks grow. The link can lead directly to your product pages, category pages, or blog pages – essentially, wherever you’ve used the image.
Bear in mind that this strategy may take time to bear fruit, much like other SEO tactics. But with consistent effort, the resulting improvement in your SEO will be worth it.
Using Unsplash in combination with Pixsy presents a unique and powerful approach to link building. If you’re armed with excellent product images and the patience to follow through with this strategy, the link-building potential is impressive. So, get ready to upload, reach out, and watch your link-building efforts flourish. Good luck on your SEO journey!