Even if you don’t spend a lot of time online, you already know that social media is a major part of the Internet.
Social media marketing has become so important, in fact, that even the search engines have started to count ‘social signals’ when ranking web pages.
If you think about it, measuring social engagement is a common sense way to value online content. When you see that a blog post, for example, has acquired a high number of likes, shares, tweets and comments, it makes the post look more interesting because of the level of engagement recorded by the previous readers. If we humans place a high value on social signals, you know that search engines do too.
This is a big deal for companies that want to find new and innovative ways to improve their SEO rankings. As a business owner, you need to take closer look at what social signals are, and how you can use them in order to improve your rankings and your company’s overall Internet visibility.
With social media, its easy to spend too much time and resources, yet very difficult to determine how much and where you should be spending your social media efforts.
Our Kansas City SEO team can help you add just amount of social media marketing to your marketing plan so that you get the highest possible ROI and avoid diminishing returns.
Social signals provide the search engines with information based on how popular your site is within the world of social media.
An example of a social signal might be how many people follow you on Twitter. It might also include how many people are in your ‘circles’ in Google Plus.
Social signals can also come in the form of reviews too. Reviews about your business on websites such Yelp can have an impact on how well your website ranks in search engines.
To get the most of your digital marketing strategy, work with a local Kansas City SEO company that can help you with the keyword research so that you can create content around the topics, keywords and questions that your prospective customer are actively searching for online.
These days, video production services are important for your company as platforms such as YouTube and TikTok have changed they way Internet user expect to see content. In other words, if you do not have video content on the Internet, your website will lose ranking and visibility to those that do, and your site will start to convert less visitors than in years past.
Social signals are a measure of your content shared on social media.
Taking this into account, you need a system that encourages people to notice and share your content. Having SEO-friendly web design integrated, active blog on your website is the heart and soul of content marketing – that includes social media.
Encouraging people to share is as simple as having some share buttons on your web pages.
Guest posting on other websites is also a great way to get your content in front of large, targeted audiences that are willing to share.
You also need to optimize your social media accounts. This means setting them up completely and ensuring listing accuracy across all accounts suck as a consistent (exact) company name, address and phone number.
You need to put the work in, though, to ensure that you populate these platforms with content that resonates with your target market.
It also helps to be creative and experience with other forms of content. Well crafted infographics can generate
Here is a blog post that provides some tips on creating easy to share content.
The better you are at getting people to share your content, the more impactful your social signals will be when it comes to improving your rankings.
Reviews also act as a social signal for search engines.
You’ll, therefore, want to come up with a strategy that is going to lead to an increase in reviews for your company/website.
You want to be tactful in how you do this. Here is an article that describes what you can do in order to get better at collecting reviews.
Should you master this, your SEO rankings will benefit.
The internet has been a social place for quite a while now. However, it’s only recently that search engines are starting to catch on.
Search engines are now using ‘social signals’ as a means of influencing how they rank content. Thankfully, you can take advantage of this.
Whether you choose to produce content that is easy to share, in the form of infographics, or you improve the way in which you collect reviews — there are many options.
Either way, you’ll need to get started soon. The longer you wait, the greater the advantage your competitors have over you.
PPC stands for pay-per-click, a type of digital marketing where you pay a fee each time one of your ads is clicked. In other words, you pay for targeted visits to your website based on the words user search for in search engines.
Pay-Per-Click (PPC) management is a fee-based digital marketing service whereby a PPC specialist manages the process of overseeing and managing your company's PPC advertising budget. PPC management services help you optimize budget by minimizing ad spend while maximizing conversion rates.
We’ve grown substantially over the last few years and undoubtedly we have Phil and the team at Kansas City SEO to thank for that.
Kansas City SEO is a terrific company with hardworking individuals who put the client first. Simply put Phil is the best. Great website design with the best SEO in Kansas City.
If you want more leads and to grow your business fast, Phil and his team are the absolute BEST…best SEO & Web Design in the business!!!”
Bob Hamilton Plumbing + Heating + A/C + Rooter
We work with hundreds of digital agencies across the country and around the world. We’ve worked closely with Phil and the Kansas City SEO team. This SEO agency not only provides cutting edge, best-practices SEO services, we’ve seen first hand how their work consistently produces results for businesses of all sizes.
We value our relationship with Kansas City SEO and are proud that our platform is playing a major role in their rapid growth. If you are looking for the best web design and SEO company in Kansas City, these guys are at the top of the list.
Phil Singleton is the most talented SEO consultant I’ve ever worker with. What I love about working with Phil is that he brings the technical know-how laced with marketing realities that allow you to benefit from doing the right things the right way. Be wary when you hire an SEO expert and make sure they talk about content, social, marketing and optimization because it’s all related.
Want to hire a true SEO Expert? Phil’s your guy – no question in my mind.
Wall Street Journal Best Selling Author, Duct Tape Marketing
I have known this SEO agency and its reputation for years. I’ve also worked with dozens of digital marketing agencies over the course of my career. Phil Singleton is a true SEO expert. He and his team are well known in the industry for creating innovative digital marketing strategies and for staying ahead of Google in the ever-changing world of web design and search engine optimization.
When it came time to focus on our own growth marketing and SEO initiative for my company, Bottleneck Distant Assistants, there was no question we’d be partnering with Phil & his team. This SEO company made an immediate impact on our company and they bring so much more value to the table than just SEO. They’ve helped us improve our targeting, our messaging, our website and have just generally helped us take all the fragmented pieces of our marketing and tie them all together into a cohesive digital marketing strategy. I can’t recommend an SEO company more highly than this one!
Bottleneck Distant Assistants
Fairway Exteriors, Owner
In my decade-long career as a Regional Sales Manager at James Hardie, I worked with hundreds of contractors across the country and when it came to marketing and lead generation, most of them felt frustrated or even burned by marketing companies. A general mistrust of marketers was the norm and still is to this day. Over the years at James Hardie, I met hundreds of marketing agencies, but only handful of marketing companies that could deliver solid, repeatable results that we could recommend to our contractors. But in this small group of standout marketers, Phil Singleton and his team at Kansas City SEO is a true marketing unicorn.
Their whole approach to marketing is so much different than the same SEO and digital marketing mumbo jumbo you hear over and over again. So when it came to starting my own business (Fairway Exteriors), I knew 100% I’d be calling on Phil and his team to build us an online lead machine. In our first year we went from a brand new website and brand with $0 in revenues to 7+ digits in the first six months! If you are in construction or any business really, and have the budget and patience to invest in a real website and marketing plan, Kansas City SEO is the partner you need to fast track your way to success.
Fairway Exteriors, Owner
social media, blogging & video
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Phil Singleton is an Google Marketing and SEO Expert in Kansas City. Phil owns and operates Kansas City SEO®, a boutique Internet marketing agency serving companies nationwide. Armed with a degree in Finance, an MBA, and over 20 years of digital marketing experience, Phil leads a dedicated team of proven SEO specialists laser-focused on results and return on investment (ROI). When it comes to solving the most complex SEO problems or achieving top rankings for the most competitive search terms and industry niches, more companies and executives around the country turn to Phil than any other other SEO agency in Kansas City.
Phil is also an award-winning author and regular speaker at events & conferences. He’s also featured writer and contributor on SEO & marketing industry websites such as Duct Tape Marketing, SEMRush, UpCity, WebDesigner Depot, AHRefs and Advanced Web Ranking, where he provides insight and expert opinion on the topics of search engine optimization, Internet marketing, and small business marketing.
If you need help improving your company’s SEO rankings, or want to maximize your online lead generation so that you can reach your truth growth potential, schedule a free consultation with Phil Singleton today.