Important SEO Videos You Should Add to Your Website

Picture of Phil Singleton

Phil Singleton

Phil Singleton is a Google Marketing and SEO expert in Kansas City. Contact Phil today for a free SEO strategy consultation.

seo optimized video guidelines

Table of Contents

This is designed to be a resource for companies, our own clients and our video production team to to establish some guidelines that we need to meet our SEO goals as well as the StoryBrand principles that we try to integrate into all of our content and SEO strategies.


Company Intro Video: 1-2 Minutes

This should be a 30 to 90 second evergreen video that explains briefly explains who you are and how long you’ve been in business, the general geographic scope you serve, the products or services you provide and what makes you different or special from other providers.

Key Points:

    • Who we are
    • How long we’ve been in business
    • Geographies we serve
    • General services we provide
    • What makes us different
    • Why you’ll love working with us

Here is a basic demo script for a roofer in Kansas City:

“Welcome to [Roofer’s Name], your trusted roofing experts serving Kansas City and the surrounding communities since 2001.”

“We understand that your home is more than just four walls; it’s a place where memories are made, and families thrive.”

“That’s why we take pride in providing top-notch roofing, siding, and gutter services to protect what matters most.”

“Our team of factory trained, certified installers is committed to delivering quality craftsmanship, using the finest materials, and ensuring your complete satisfaction.”

“Whether it’s a roof inspection, repairs, a full replacement, or enhancing your home’s curb appeal with new siding and gutters, we’ll provide you with the highest quality materials and installations with the service your deserve.

“We’re local, we’re dedicated, and we’re here to serve you. Because when it comes to your home, you can’t afford to hire an unprofessional or inexperienced contractor”

“For all your roofing, siding, and gutter needs in greater Kansas City and beyond, choose [Roofer’s Name]. Contact us today for a free roof inspection or exterior home improvement consultation.


Here is an actual “Intro Video” for an interior remodeling company:


Cost of Failure Video: 2 to 3 minutes

The goal of this video is to express empathy to your potential customers by explaining to them the worries they have about purchasing from a company in your industry or niche.  Explain common risks and things that can go wrong if a potential customer hires an unprofessional or low cost provider.

Key Points:

  • Common industry risks
  • Industry / Competitor  red flags
  • Common mistakes roofers make
  • Cost of failure for improper product or execution
  • Questions you should ask to mitigate project failure
  • Emphasis your company’s easy, stress free, proven process to that ensures project success and positive experience

Here is a basic demo script for a roofer in Kansas City:

At [Roofers Name] we understand the concerns you may have as a potential homeowner looking to hire a roofing contractor. We want to help you navigate the common pitfalls, risks, and mistakes that can happen if you choose an unprofessional or low-cost provider. At [Your Company Name], we care about your peace of mind, and we’ll explain why our easy, stress-free, and proven process ensures your project’s success and a positive experience.


Let’s start by addressing some common industry risks you should be aware of. Roofing projects can be complex, and if not handled properly, they can lead to headaches down the road. Common risks include water leaks, poor workmanship, and unexpected costs.


When hiring a roofing contractor, it’s crucial to watch out for red flags. These can include vague estimates, lack of proper licensing and insurance, and poor online reviews. These signs often indicate a contractor who might not have your best interests at heart.


Roofing projects require precision and expertise. Unfortunately, some roofers make common mistakes that can lead to costly repairs later on. These mistakes can include improper ventilation, using low-quality materials, and neglecting to address underlying issues.


Now, let’s talk about the cost of failure. Hiring an inexperienced or unprofessional contractor can result in improper installation, which may lead to serious problems. Water damage, mold growth, and structural issues are just a few examples of what can happen if your roofing project isn’t done right the first time.


To mitigate project failure, here are some important questions you should ask potential roofing contractors. Are they licensed and insured? Do they use high-quality materials? Can they provide references from satisfied customers? And perhaps most importantly, what’s their process for ensuring your project’s success?


At [Your Company Name], we understand your concerns, and that’s why we’ve designed an easy, stress-free, and proven process to ensure your project’s success and provide you with a positive experience.  If you are in the market for a new roof or roof repair contact us today for a free roof-inspection.  Whether you hire or not, we can provide you with the information you need to get the best roofing result for your home home and budget.


Here is an actual “Cost of Failure” for an exterior home siding installation contractor:


Our Process / How It Works Video: 2-3 minutes

The goal of this video is to show people that you have a simple, easy, worry-free process that eliminates the risks outlined in your Cost of Failure / Nightmare Video.  This video is important because it shows your potential customers that you have system in place that is designed to be simple, easy & stress free and insure the highest probability of success.   By breaking down your overall process into steps, potential customers will feel that you are easy to work with and understand that their only goal is to get the help they need by someone they can trust to get it done right the first time.

It should be pretty basic and explained in a simple 1, 2, 3 or 1, 2, 3, 4 step process:

Key Points:

  • Make is simple even though your process has many more steps
  • Keep it to 3 to 5 steps make, 3-4 steps maybe best; example points:
    • Step 1: Call us or contact us to explain your goals and the type of help you need to see if we’re a good fit
    • Step 2: Schedule a consultation so we can see the project and understand the details and give you a formal quote
    • Step 3: Schedule & Complete the work with a review
    • Step 4: Get peace of mind back by customer support and warranties


Here is a basic demo script for a roofer in Kansas City:

Are you ready to contact [Your Company Name] for your roofing needs?  We understand that the mere thought of hiring a roofer can feel stressful and overwhelming.  That’s why at [Your Company Name] we’ve created a simple reliable process to make it easy and stress-free.   Let’s break our process into four simple steps to ensure your project’s success.


Reach out to us today. Give us a call or contact us through our website to explain your goals and the type of help you need. We love talking families and fellow home owners to listen and see if we’re the right fit for your roofing project.


Schedule an in-person consultation. We’ll set up a convenient time to visit your property, assess your roofing needs, and understand all the project details.  Shortly following our visit, we’ll provide you with a formal and transparent quote.


Once you’re ready to move forward, we’ll schedule the work. Our experienced and professional crew will arrive at your location as planned, ensuring a smooth and efficient process. We’ll complete the roofing work to the highest standards coupled with clear communication, keeping your property clean and safe throughout.


After the work is finished, we want you to have complete peace of mind. Our customer support team is here to address any questions or concerns you may have. Plus, we stand by our work with installation and manufacture warranties, so you can trust your roofing will protect your home and family for years to come.


You’re just one click away from a free, no obligation quote. Let the friendly faces and voices at [Your Company Name] give you the education you want and the information you need to make the best decision for your home and family.


Core Service Page / Pillar Page Videos: 2-4 minutes

The core service page videos are very important for providing video testimonial for each one of a company’s core service offerings or service categories.  These page are design to be high ranking and high conversion, and are typically the end point for any supplementary content, such and video blog posts (see below).

Key Points:

  • Define the solution (what is it?)
  • Explain how it helps (how does it make life better)
  • Explain how it is implemented
  • What happens if its done wrong or unprofessionally
  • How and/or why is your company better or different


Here is a basic demo script for a roofer in Kansas City:

I’m [Your Name], your trusted roofing expert at [Company] in Kansas City.  When it comes to asphalt roofing in Kansas City, it’s important to understand what it is, how it can benefit you, how it should be implemented correctly, and why choosing the right roofing company matters.”


“Let’s start with the basics. Asphalt roofing is a popular roofing solution for residential homes. It consists of asphalt shingles, which are layered on top of your roof to provide protection against the elements.  This product is made of a base mat or organic material (cellulose fibers) or inorganic material (glass fibers). The organic mat is saturated and coated with asphalt and then surfaced with ceramic-coated opaque mineral granules.


Why is asphalt roofing a great material choice for your home? Well, first and foremost, it offers excellent durability and weather resistance. This means your home stays dry and safe, no matter what Mother Nature throws at it. It also provides insulation, helping to regulate your home’s temperature, which can lead to energy savings and a more comfortable living space. Finally it is cost-effective and with price points serving entry level to high-end homes.”


“The installation of asphalt roofing is a precise process that requires and experience professional for the best results. It involves removing any existing roofing materials, preparing the roof deck, and then layering the asphalt shingles correctly. Proper installation ensures the roof’s longevity and performance. 


“Now, what happens if asphalt roofing is done wrong or unprofessionally? This is crucial to understand. If it’s not installed correctly, you could face leaks, voided material warranties, damage to your property, and costly repairs down the road. It’s vital to choose a trusted roofing company with experienced professionals who are local, licensed and insured, and follow industry best practices.”


“What makes our company the best choice in such a risky segment of the home services industry? At [Your Company Name], we stand out in the roofing industry for several reasons. First, we have a team of highly skilled and experienced professionals who are committed to delivering top-quality roofing services. We use the best materials and follow industry standards to ensure your roof is installed correctly the first time. Plus, we offer warranties to give you peace of mind knowing your investment is protected.”


“In conclusion, asphalt roofing is a reliable and cost-effective solution for your home. When done right by a professional team like ours, it can enhance the comfort, protection, and value of your property. Don’t take risks with your roof; choose [Your Company Name] for all your roofing needs. Contact us today for a free consultation.”


Here is an actual “Core Service Page Video” for an Medical Spa in Kansas City:



Location Page Videos: 2-4 minutes

For many businesses, creating landing pages for major cities within a greater metro area is an excellent way to rank for Geo-targeted keywords but also for “near me” searches made by people within those cities.  The goal is to create a landing page that summarizes key services but in a way that speaks to prospective clients and customer in the city.  So please mention any local knowledge, experience, clients, stories you may have that relate to said location.

Otherwise, the answers a can be similar / redundant across all location videos:

Key Points / Questions to Answer for each location:

  1. What services do you offer in [Location]? Mention any local knowledge, stories or experience if any.
  2. What is your process for starting a project through completion?
  3. Explain the general process of how a new client engages with you from the first call through planning, execution and completion / post-completion.
  4. What are the consequences of not hiring a professional or hiring the wrong provider in [Location]
  5. Why is your company different & how do you ensure a successful project outcome?


Here is a basic demo script for a roofer in Kansas City:

Hello there! I’m [Your Name], the proud owner of [Your Company Name], and I’d like to extend a warm welcome to all the homeowners in [Location] who are considering our roofing, siding, and gutter services. Today, I’m going to share with you how we can make your home improvement project in [Location] a resounding success.


Let’s begin with our roofing services tailored specifically for [Location]. We understand that every location has unique roofing needs. With [X years] of experience here in [Location], we’ve seen it all – from extreme weather conditions to specific roofing challenges. Our team is well-equipped to handle any roofing project, whether it’s repairs, installations, or maintenance.


Moving on to exterior home siding, we offer a wide range of siding solutions designed to enhance your home’s aesthetics and protect it from the elements. Our local knowledge allows us to recommend the best siding materials for [Location] – ones that can withstand the local climate while adding beauty to your home.


And last but not least, our gutter services. Gutters are often overlooked, but they play a crucial role in protecting your home’s foundation from water damage. We offer gutter installation and maintenance services designed to keep your home safe and dry, even during heavy rains in [Location].


Now, let’s dive into our process – from the moment you reach out to us to the final inspection. When you contact us, we’ll schedule a consultation to understand your specific needs for roofing, siding, or gutters. We’ll assess the unique factors in [Location], such as climate and local regulations. Then, we’ll provide you with a customized plan tailored to your needs and budget.


Our commitment to excellence doesn’t stop there. We value clear communication and transparency. Throughout the project, you’ll be kept in the loop at every stage, from planning to execution and post-completion. We want you to have peace of mind, knowing that your project is in capable hands.


Now, you might be wondering about the consequences of not hiring professionals or choosing the wrong provider for roofing, siding, or gutters in [Location]. The risks are significant – from subpar workmanship that won’t withstand the local climate to potential issues with compliance that could lead to costly legal troubles. Hiring inexperienced or unreliable contractors could leave you with a headache and an empty wallet.


So, what sets [Your Company Name] apart from the rest? It’s our unwavering commitment to quality, backed by years of experience in [Location]. We use only the best materials and employ skilled professionals who understand the unique challenges of roofing, siding, and gutters in this area. We’re not satisfied until you’re thrilled with the results. Our goal is a successful project outcome, every time.


In conclusion, choosing the right home improvement company in [Location] is crucial, and we’re here to make that decision easy for you. With our local knowledge, experience, and dedication to excellence, we’re confident that we can meet and exceed your roofing, siding, and gutter needs. So, if you’re ready to enhance and protect your home in [Location], give us a call today. Let’s get started on creating a more beautiful and secure home together!


Here is an actual “Location Page Video” for an exterior home siding installation contractor:


Blog Videos: 2-4 minutes

At our agency, the most common and ongoing video is this type of educational blog video that is driven by a primary keyword and in a Q&A format.

These video are super important for E-E-A-T and boosting your core conversion pages – and they can actually ranking in their own right in Google Search and YouTube.

These are the questions your clients are asking you and/or the questions we’ve researched that have been asked the most on Google.

The are casual videos that are to be answered in a conversational way, the same way you would answer a home owner on the phone or at an initial consultation.

Key Points:

    • Casual
    • Conversational
    • Unscripted
    • Answer the question to the best of you ability
    • Assume audience knows little to nothing about your subject matter expertise



YouTube / Web TV Ad Videos: 15 to 30 seconds

Recently we’ve been able to sneak many of our clients onto TV via YouTube TV and streaming channels.  This presents an enormous opportunity increase brand awareness for pennies on the dollar.

In this videos, we need them to be short and actionable, with name and branding in the first 5 seconds of un skippable content.

Key Points:

    • Scripted
    • Actionable
    • Target bottom of funnel (people closer to buying)
    • Ideally address pain point and fear
    • Evergreen so they can be optimized on YouTube to rank over months and years


Here is a basic demo script for a roofer in Kansas City:


“Are you searching for roofing contractor in Kansas City? Before you hire one, watch out for these three red flags!”


“First, make sure they’re LOCAL! Avoid storm chasers who swoop in after disasters and rip off Kansas City homeowners year after year. Choose a roofer rooted in your community.”


“Second, check their online reviews. Look for at least 50 genuine 5-star reviews. This reflects their quality and reliability, and it the social proof you need to avoid risk.”


“And lastly, demand a detailed contract. It should outline the work, timeframe, and warranty. Protect your castle and avoid costly surprises!”


 “Remember these red flags, and you’ll find a roofing contractor you can trust. Contact us today for a worry-free roofing experience!”



Here is an actual “YouTube Video Ad” for an exterior home siding installation contractor:



Customer Testimonial / Case Study Videos:  2-4 minutes

Video testimonials are the most powerful content on your website.  You can say you are great all day long, but it doesn’t really mean anything unless someone else says it.

The best testimonial video are those structured like mini-case studies that follow a client history, pain and hero’s journey to success in a way that explains how you help them relieve pain and achieve the ultimate goals.

Key Points:

  • Tell us a little bit about your your original needs and goals
  • Why did you seek out help and ultimately select our company?
  • Have you worked with companies in the past and what were the challenges or pain points?
  • How was working with our agency different from other [products, companies, contractors]? Briefly explain you memory of the experience from initial contact through engagement or completion.
  • Do you trust [Company], and how is their customer service & response time?
  • Can you comment on the quality of their [products, services, solutions]?
  • Describe any initial feelings you may have had about the natural concerns of making this kind of purchase or investment vs looking back from today?
  • What advice would you give other [consumers, business owners, CEO’s] that are hesitant to buy from or work with [Company]
  • Do you or would you recommend our [Company / Products] to others?


We’d love to to share our experience with [Company], the local company we partnered with to install a beautiful new roof on our home. They’ve been amazing start to finish, and I can’t wait to tell you all about it. So, let’s get started!


First off, let me tell you about our original needs and goals. Our old roof had definitely seen better days, and we were looking for more than just a quick fix. We wanted a roofing contractor who could not only address the issues but also enhance the overall appearance of our home.


Now, why did we choose [Company]? Well, we’ve had our fair share of experiences with other home improvement contractors in the past, and it wasn’t always smooth sailing. Communication and professionalism seem to be a common challenge, and it caused a lot of stress.

But then, we discovered [Company]. Their reputation was impeccable, the online reviews from previous customers were outstanding, and their professionalism and education approach were outstanding. That’s what convinced us to give them a shot.


Working with [Company] was a game-changer. From the very beginning, they were responsive and attentive. They made us feel valued and involved throughout the entire process, from the initial contact to the project’s completion.


Do we trust [Company]? Absolutely! The quality of their work exceeded our expectations. Our new roof not only looks stunning but also gives us peace of mind knowing it’s built to last.


Now, let’s talk about those initial concerns we had. Making a significant investment can be daunting, but looking back today, I can confidently say that choosing [Company] was one of the best decisions we’ve ever made.


My advice to anyone looking for a reliable roofer is simple – don’t hesitate, they are “the one”.   We did all the homework for you and they passed the test with flying colors. They are a trustworthy company that delivers the result you need at a fair price with and excellent customer experience.


Lastly, do I recommend [Company] to others? Absolutely! I wholeheartedly recommend them to anyone in need of roofing services. Their expertise, professionalism, and dedication are truly exceptional.  We can and do recommend [Company] to family, friends and neighbors all the time!



Here is an actual “Client Testimonial Video” for a business IT support company: