Content Marketing

Content marketing is a hot topic these days and for good reason.

It only takes a quick Google search to see that content marketing is not only a trending topic, but also a major focus on many of today’s most successful companies.  Not surprisingly, it’s also become one of the main ingredients for organic search engine optimization and its essentially the core principle of Inbound marketing.

If you’re new to the world of content marketing, you might not know exactly what it is.

Thankfully, it’s not that complicated.

Essentially it’s based on the premise of creating content in order to attract potential clients – and not just any clients, but your ideal clients.

Of course people don’t just magically stumble upon their favorite content. Rather they often find it when they’re looking to solve a problem. Most people will find content sources after initially searching for a solution using Google.  If your content is well-crafted, solves their problem and offers a lot of other content they are interested in, you are likely to acquire this visit as a long term content consumer.

As a result it’s easy to see why content marketing needs to be a part of your SEO strategy. In fact, many would argue that you don’t have a true SEO strategy unless its powered by content marketing.

After all, how can people find you, if you don’t have content that ranks in the search engines?

In any case, let’s take a look at how Kansas City SEO can help your company implement content marketing, and use it as a way to improve your SEO rankings.

Producing content that people want

If you are lucky, people will find your content on a search engine while attempting to solve an immediate problem.

Once they read your content, they will come to trust you as an authority figure. They may trust you so much, in fact, that they hire you or buy your product or service.

In order to draw in your ideal clients, you must create their ideal content. This is generally done by analyzing what people are already searching for with proper keyword research.

By using a keyword tool, you’ll be able to see the kinds of keywords people are typing in, when they’re looking to solve the kinds of problems that your business can help with.  At Kansas City SEO, we like to take this a step further by analyzing trending topics to see what is generating the most engagement around certain topics.

By writing content around these keywords and trending topics, you improve your chances of ranking in the search engines when people search for for this information or solution.  At Kansas City SEO, we take this a step further by optimizing every piece of content.  That means there is a strategy for the title, all of the content, internal and external links to the content, and adding rich media to the content such as relevant images and embedded video.

Of course, you shouldn’t just write content for the search engines. You need to make sure that your content is going to be of use for the people that are reading it.

It needs to showcase that you’re an authority in your space and that you can be trusted. You can always hire a writer to help you write effective content.

Distributing & Promoting Your Content

Creating great content is not enough. You need to promote it too!  This is the ‘marketing’ part of Content Marketing. Content promotion falls under the umbrella of content marketing.

When you promote your content you indirectly improve the chances of it being seen in search engines. That is because when your content becomes popular, more people will link back to the original source.

The increased number of links will help improve your SEO rankings.

Plus when people share it, they’ll also be improving the ‘social signals’ of your content. Search engines are known to recognize such signals and utilize them when ranking web pages.

Such signals could relate to Twitter Re-tweets or Google Plus shares.  The more your content is discussed, commented on, tweeted, +1’d, shared and liked and pinned, the better the chance that Google will rank this page for search queries related to the content.

And the better you get at promoting content, the more you’ll establish a following that will promote your content for you automatically in the future.

As more and more people promote your content, you’ll begin to notice that it rises in the SEO rankings.

By this point, you can already see that content marketing produces a cascade of win-wins.  You get search engine equity, targeted traffic, and and opportunity to build an audience from your website and social media channels.

Attracting New Customers

Content marketing has been around for a while. Though it’s only recently that its become a popular marketing buzzword.

If you want to fully-benefit from content marketing, you need to ensure that you’re producing content within a professional executed SEO strategy. That means it needs to be based on relevant keywords.

Writing the content, however, is not enough. You also need to promote it too.

It all comes down to strategy, tactics and execution.  Producing content that does not provide answers to the the questions that your ideal customer are searching for right now will only be a waste of valuable time and money.