Today I was asked by a client (first time for me in 20 years) to write a letter as requested by their bank about how badly the previous SEO agency f*cked up their rankings to the point of almost putting the company out of business. When you need to updated your website, please be sure […]
If you’re a digital marketer, you know it can be a challenge sometimes to convince business owners that a web-centric marketing strategy is the only way forward. Believe it or not, many businesses are still “dipping their toes” in digital. Their strategy is to randomly try tactics- which is no strategy at all. We talk […]
I was interviewed by Ali Salman of Xoomly on the “Escape 9 to 5” Podcast as an SEO expert! Here is a summary of the interview, with the full podcast episode down below. A Passion for Independence and Growth Phil Singleton Early Career Revelation: Before diving into Phil Singleton’s SEO journey, let’s rewind to the […]
There are a number of catch phrases and old sayings that apply to SEO. Some are appropriate and others are not. For example, the saying ‘the devil’s in the details’ definitely applies to SEO. However, ‘set it and forget it’ definitely does not – and will never – apply to SEO. In order to achieve […]
Most people are familiar with the ‘http’ appearing before most web addresses, but may not know what those letters stand for, or their significance. This can be dangerous and even costing you in the rankings if you don’t take the time to learn a bit more about what this means.
Chances are you have landed on one of those websites before – you know the type, with tons of ads up top, or a huge slider with eye-catching, yet somewhat distracting images, that cause slow loading times making it difficult or nearly impossible to find the information you are looking for. If you really think […]
When it comes to search engine optimization (SEO) there are a number of questions that business owner ask. One that comes up quite a bit is how much the age of a domain really matters. And by “domain” we mean the website address or URL of your website. In other words, if you can buy […]
Ensuring your webpage ranks in SERPs is much more than just optimizing a single element of the page. The Page Title Tag The Page Title Tag – or the HTML Title Element – is still considered the most important factor of on-page SEO to address on any website. When keywords are placed in the page […]
An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed.
Formerly known as Google Webmaster Tools, Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand […]