Recovering SEO Rankings from a Website Redesign Disaster

seo ranking recovery

Today I was asked by a client (first time for me in 20 years) to write a letter as requested by their bank about how badly the previous SEO agency f*cked up their rankings to the point of almost putting the company out of business. When you need to updated your website, please be sure […]

How To Publish an SEO Optimized Blog Post With Featured Image

seo optimized blog post

This is the process we use at our agency(ies) to post text-based blog posts in WordPress (with a featured imaged) to quickly and seamlessly create an SEO optimized blog post every time. This process has changed over time as Google’s algorithm changed, but what you see on this post is up to date  – and […]

SEO Relationship Tips: Hell Hath No Fury Like an SEO Scorned

how to breakup with your seo

In the digital marketing world, agency relationships change hands all the time. Over the years, we’ve occasionally been on the other side if the table. The one thing I advise (actually beg) every new client is to part ways as gently as possible and do your best to leave the door open with your previous SEO […]

How to Mitigate the Devastating SEO Risks of Your Re-Brand

seo risks of rebranding

We just recently saved a home services company with exceptional rankings and lead flow from certain and sudden SEO death because they went through a re-branding. This would have been a catastrophic, high-stress event for a company that has been thriving in a soft economy. Seriously folks, the stakes can be high and anyone that […]

Embracing Long-Term SEO to Maximize Your ROI

long term seo roi

It’s fascinating to see the current digital marketing world where businesses are quick to channel significant funds into paid traffic, hopeful for a 3x return on ad spend (ROAS). Yet, these same businesses often approach search engine optimization (SEO) with caution, despite its potential to deliver a substantial 20x to 30x plus return on investment […]

How To Use Unsplash for Link Building

unsplash link building

If you’re looking for a unique strategy to enhance your link building efforts for SEO, then look no further than Unsplash. This lesser-known, yet potent SEO technique leverages Unsplash’s platform to generate high-quality backlinks to your website. Intrigued? Let’s delve into this link building strategy that runs on autopilot once you’ve set it in motion. […]

A Beginner’s Guide to Mastering SEO Basics: A Step-by-Step Breakdown

seo beginners guide

As an SEO beginner, understanding and mastering SEO techniques are crucial. In this comprehensive guide, we will walk you through every step needed to rank on Google’s first page. We’ll dispel common SEO misconceptions and highlight a critical SEO action that many get wrong. Are you ready to dive in? Let’s do this! SEO – […]

Roofing SEO Services Case Study

roofing seo services

If you are a second-page-of-Google roofing company with first-page revenue, your SEO strategy isn’t working hard enough for you. You may be using all the right tactics but are lacking the essential elements that pull them all together. This Kansas City roofing contractor SEO case study is a great example of a company leaving SEO […]

Managed Service Provider SEO & Web Design Case Study

managed service provider seo

This example of an organic rankings collapse and SEO failure that happens all too often these days. If you have recently hired a new digital agency, content marketing or branding company, you might want to have someone take a look at your SEO data to see what you have lost, and what may be holding […]

A Digital Marketing Wake-up Call From The Stock Market

stock marketing digital marketing

If you’re a digital marketer, you know it can be a challenge sometimes to convince business owners that a web-centric marketing strategy is the only way forward. Believe it or not, many businesses are still “dipping their toes” in digital.  Their strategy is to randomly try tactics- which is no strategy at all. We talk […]