The landscape of SEO is constantly changing. It’s getting harder and harder to keep up and the pool of true SEO experts seems to be shrinking each year.
The improvements you made six months ago might not mean anything today, or may even be hurting your website. Plus with so much competition out there, you need to be on your game all the time.
So how do you ensure that your website is following today’s SEO best practices?
The answer — a professional SEO website audit.
With the help of an SEO website audit, you can easily check if your website is implementing fundamental principles of search engine optimization as well as the latest tactics that the leading SEO gurus are using today.
Equally as important, an SEO website audit will reveal if your SEO tactics are complying with Google’s guidelines and policies, or if your website has a been tagged with any search engine penalties.
Such audits don’t take long to do, and can have a real beneficial impact on your ability to rank in search engines, provided that you take action on what you find.
Let’s take a look at exactly what an SEO website audit is and why it is so important for SEO.
A surefire way of checking if your website is up to standard
An effective SEO audit will analyze different parts your website, to see if it matches the criteria needed for an ‘SEO optimized site’.
Though many of the fundamental ranking factors remain relatively constant, new ranking factors evolve over time and the ranking weight of each factor changes all the time. This is why SEO audits need to be done regularly and are typically a key component of any ongoing search engine optimization service engagement.
More often than not, an SEO audit will focus on something known as on-page SEO, or those SEO ranking factors that relate to the information, content, structure and coding of your website. There are a number of factors that can influence on page-SEO.
Page titles, blog sub titles, page content, links, images and special SEO code such as meta descriptions are all examples of on-page factors that an SEO audit will analyze.
When you find SEO errors and omissions, and you’ll increase the chances of your website ranking higher in a search engine.
You could say that is because it now meets the ‘rules’ of the search engine.
Do it yourself SEO audits
You can perform an SEO audit of your site on your own and it does not need to be as challenging as it sounds.
There are a number of sites out there that provide you with checklists on how to do SEO audits.
Here is an example of a website that provides SEO audit checklists.
By using these checklists, you’ll make it easier on yourself when it comes to spotting problems related SEO.
There are even some WordPress plugins that you can use, to get the job done.
Such plugins will go through your site and spot potential SEO problems. This can be a great way make your SEO audit job that much easier.
Whatever tool or checklist you use, always make sure that it is up to date with the latest SEO requirements.
Staying ahead of the SEO curve
You probably have competitors who want to rank higher than you in the search engines.
If you fail to perform an SEO audit on your site on a regular basis, you may just provide them with a chance to overtake you.
Undetected SEO problems have the power to sink your rankings. With the help of an SEO audit, however, you can spot problems before they have a catastrophic impact on your rankings.
Whether you choose to do an SEO audit yourself, or you decide that it’s something best left to the professionals — it needs to be done.
Once done though, you can rest easy. After all, you now know that you’ve protected yourself from errors that might hurt the bottom line of your business and make you invisible to potential customers.