A Digital Marketing Wake-up Call From The Stock Market

If you’re a digital marketer, you know it can be a challenge sometimes to convince business owners that a web-centric marketing strategy is the only way forward. Believe it or not, many businesses are still “dipping their toes” in digital.  Their strategy is to randomly try tactics- which is no strategy at all. We talk […]

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How I Started My First SEO Business

I was recently interview by Ali Salman of Xoomly on the “Escape 9 to 5” Podcast. This is the transcript of the interview: ************** Good morning Growth Nation! Thank you so much for tuning in today. I’m your host Ali Salman.  Ditch your “dollars for hours” mindset, leave your corporate job, screw the morning commute […]

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Discipline is the Key to SEO

There are a number of catch phrases and old sayings that apply to SEO.  Some are appropriate and others are not. For example, the saying ‘the devil’s in the details’ definitely applies to SEO. However, ‘set it and forget it’ definitely does not – and will never – apply to SEO. In order to achieve […]

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What is Guest Blogging & How Does It Help SEO?

There is only one constant with Google – it is constantly changing. Any website that wants to continue seeing results for their website needs to implement all these changes – and quickly – to avoid serious penalties from Google. Guest blogging has been a controversial topic in the past – some claiming that it was […]

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HTTPS Google Update: SSL Is An SEO Ranking Signal

Most people are familiar with the ‘http’ appearing before most web addresses, but may not know what those letters stand for, or their significance. This can be dangerous and even costing you in the rankings if you don’t take the time to learn a bit more about what this means.

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How to Create a Page Layout that Gets SEO Results

Chances are you have landed on one of those websites before – you know the type, with tons of ads up top, or a huge slider with eye-catching, yet somewhat distracting images, that cause slow loading times making it difficult or nearly impossible to find the information you are looking for. If you really think […]

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Is Domain Age Important For SEO?

When it comes to search engine optimization (SEO) there are a number of questions that business owner ask. One that comes up quite a bit is how much the age of a domain really matters.  And by “domain” we mean the website address or URL of your website. In other words, if you can buy […]

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What Is The Page Meta Title & Why Is It Important for SEO?

Ensuring your webpage ranks in SERPs is much more than just optimizing a single element of the page. The Page Title Tag – or the HTML Title Element – is still considered the most important factor of on-page SEO to address on any website. When keywords are placed in the page titles, they can help […]

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How Many Words Should Blog Posts and Web Pages Have for SEO?

While you know by now content is king, what you may not know is what is considered enough content? Is there a point when it gets to be too much? What length of content is right for blogs, articles, press releases, etc.? There could be a number of reasons you are interested in learning about […]

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The Ultimate Local SEO Audit Website Checklist

An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed.

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This Is How AdWords Helps Your Organic SEO

With well over a million businesses relying on Google AdWords, there has to be a reason why virtually all market leaders use it. After all, these online advertisements cost money and if they didn’t provide results, Google would not be the mega-success that it is today. Google swears up and down that AdWords does not […]

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What is Google Search Console?

Formerly known as Google Webmaster Tools, Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand […]

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What is Google AMP?

Google AMP stands for Accelerated Mobile Pages. That cryptic definition begs the question: what are Accelerated Mobile Pages? Some of the best information about Google AMP and its implications on search engine optimization comes from SEO experts.  

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Google AdWords: 10 Pro Tips For Boosting ROI

Every week, we work with new clients and help them save hundreds, if not thousands of dollars just by enabling some useful features in Google AdWords. This typically helps businesses of all sizes save money, increase ROI, or (and most often) both.

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WordPress Embedded Posts

WordPress SEO aka “Clifford” may be one of my favorite WordPress updates in years. Most WP core updates are uneventful, unless a client self-updates and blows up their site. With WP 4.4 Clifford, Now you can simply drop in a url and get an embedded post, very similar to how you can build a list […]

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How To Create A Google My Business Page Review Link

Last month, Google sent shock waves throughout the local search engine optimization industry when they separated out Google My Business data from Google+ company page data. What does this mean for small business owners and local search marketers? The practical implication is that there is no longer an easy, one-click way to send happy customers […]

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What Are Local Citations for SEO?

What Are Local Citations? A citation is defined as being any mention of your business address or name on another website, even if there is no actual link leading to your website. Citations can be in a number of forms, which include: Business name Business name and the phone number Business name, phone number and […]

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What is Yahoo Gemini Online Advertising?

What Is Yahoo Gemini? Yahoo Gemini is Yahoo’s platform for native advertising and mobile search ads.  You know the sponsored articles that flow through Yahoo’s home page and in other sections of the site?  Those are posted through Yahoo Gemini.  Think of it as a Yahoo sponsored post. No, it’s not some algo-update you have […]

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Keyword Research: The Heart & Soul Of SEO

At Kansas City SEO, we believe the most important component of your SEO and content marketing strategies is keyword research. You have to know who your ideal clients are, and you have to know what and how they search for information about your products and services. If you don’t bake in accurate keyword research to […]

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Duct Tape Marketing Consultant Review

September marks my one year anniversary as a Duct Tape Marketing Certified Consultant. What a great year it’s been and I have Duct Tape Marketing, John Jantsch and the Duct Tape Marketing Consultant Network to thank (in large part) for it. Today, we are launching a new website for our SEO services and we’ve done […]

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The SEO Benefits of Web Videos

In the old days, SEO consisted primarily of optimizing web pages and meta data for keywords, and obtaining as many inbound backlinks as possible, regardless of their relevancy or the quality of the linking sites. Google’s advanced webpspam fighting technologies – primarily the Panda & Penguin updates – have things have changed dramatically. Web videos […]

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12 Questions to Ask Before Hiring an SEO Firm

Whether you are a small or large business owner, hiring an SEO firm is something that should be approached very carefully. Not all firms are created equal, not all have integrity, and certainly not all are capable of producing results – not even for their own business. Search engine optimization is essential for helping companies […]

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What is AdWords Pay-per-Click Advertising?

Pay per click advertising harnesses the power of the search engines to make your site more visible. When you put your site up on the Internet, you may opt to participate in pay per click advertising. Google’s pay-per-click or PPC advertising program is called AdWords.

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Why is Content Marketing Critical for Search Engine Optimization?

We said it: Successful SEO campaigns are no longer built around link building. In the near future, every business that successfully gains rank online will achieve organic ranking success with well-written, relevant and creative content. Sustainable, long-term SEO campaigns that work will not be the result of SEO short-cuts – at least not anymore.

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Ruby On Rails Developer

Seeking experienced Ruby on Rails developer for crowdsourcing startup project. This is an interesting opportunity to work with an early stage startup with a high-profile investor. Must be based in Kansas City. This role is primarily as to evaluate, test, improve and optimize current pre-launch web application. You would essentially be a startup CTO type […]

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5 Reasons Your Company Needs to Start Blogging TODAY

Over the last two years, blogging has become one of the most important SEO ranking factors. Google does not want you to post all your best content on other platforms such as Facebook and Instagram. They want you to build value on your website. After you create a search engine friendly website with a content […]

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A Recap of Google’s Penguin 2.1 Search Engine Update

Google’s penguin, spam-filtration algorithm received an update recently: coined “Penguin 2.1” by Google, but accepted as Penguin 5 by most internet users. Essentially, Penguin was released by Google as an algorithm which punishes websites using black-hat SEO tricks to improve ranks – namely by irrelevant link building. The release of Penguin 2.1 reflected a huge […]

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Why your Small Business May Need to Hire a Freelance Writer

The bottom line is that blogging has become a critical, perhaps even the most important, search engine ranking factor. Blogging is not the SEO ‘magic bullet’. Its a minimum requirement. Its a simple fact: if your competitors are creating and posting good blog content on a regular basis, they are going to beat you online.  […]

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